libraryprograms (![[info]](http://l-stat.livejournal.com/img/userinfo.gif){kind=small} libraryprograms) wrote,@ 2005-09-21 16:12:00 |
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Roll it around on your tongue: Experiential Programming
This is the type of even that gives the user a five senses/emotion/action/interaction tour of your product or service.
For example:
HyPe Gallery – the gallery event that introduced HP printing products and projectors to the engaged, interested audience it sought. On the way - they created an international scene.
Read up an article by an Experiential Marketing guru - Bernd Schmitt, Columbia Business School. For more information, review his book: 'Experiential Marketing : How to Get Customers to Sense, Feel, Think, Act, Relate'
See a how-to article by Diane Armbuster, "Experiential Marketing Comes Alive." Armbuster discusses a 5 part strategy.
A program I think has the great experiental marketing in the library is supporing National Novel Writing Month, where participants write a novel in one month. We have the resources to really connect with a variety of old and new patrons. We could promote writing night marathons, promote use of wireless, demonstrate research/fact finding, provide writing lectures, post a board of progress, create a brainstorming atmosphere and in general provide a month worth of doing what libraries actually do very well.
This is the type of even that gives the user a five senses/emotion/action/interaction tour of your product or service.
For example:
HyPe Gallery – the gallery event that introduced HP printing products and projectors to the engaged, interested audience it sought. On the way - they created an international scene.
Read up an article by an Experiential Marketing guru - Bernd Schmitt, Columbia Business School. For more information, review his book: 'Experiential Marketing : How to Get Customers to Sense, Feel, Think, Act, Relate'
See a how-to article by Diane Armbuster, "Experiential Marketing Comes Alive." Armbuster discusses a 5 part strategy.
A program I think has the great experiental marketing in the library is supporing National Novel Writing Month, where participants write a novel in one month. We have the resources to really connect with a variety of old and new patrons. We could promote writing night marathons, promote use of wireless, demonstrate research/fact finding, provide writing lectures, post a board of progress, create a brainstorming atmosphere and in general provide a month worth of doing what libraries actually do very well.
