EXAMPLE OF E-MAIL I Used to build audience and interest in a business program
Jen: I'm a librarian at the XXXX Branch Library and found your name listed in the referral groups for XXXXX Chamber of Commerce. I wanted to let you know about a program we're having at the library to overview some of our databases. Please share this with your group or anyone you feel that may be interested. I expect that the program should take only an hour. This is also a program I can do formally and informally if you have any questions.

Information as follows:

Free Ways to Find New Business @ Your Library
April 21, 2005 @ 9am
ADDRESS/PHONE
Learn how to find business leads using resources available @your library, including books on recent and traditional sales and management techniques, locating leads online, prospect research and marketing research. Limit 35 on a first come-first serve basis.


Rhonda K. Kitchens
Librarian