libraryprograms (![[info]](http://l-stat.livejournal.com/img/userinfo.gif){kind=small} libraryprograms) wrote,@ 2005-06-10 16:30:00 |
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A Different Drummer: The One with the Loudest Drum
Henry DeVries of the New Client Marketing Institute researched how to find new clients. His research demonstrated the best ways to get new people interested in your product or service was:
Small scale seminar
Giving speeches
Getting published
Networking in a proactive way
Participating in organizations
Take your top 5 reference questions and see how you can turn them into opportunities on each of these levels.
For instance the "Do you have a simple will form?" can be turned into a small scale seminar inviting local lawyers to speak on wills. Give speeches to community groups on "10 Free Legal Forms You Can Find @Your Library." Write up a press release or quick story for a local newspaper on the same topic. Go to a local legal associations meeting and introduce yourself to 10 people taking time to exchange business cards, write 3 people and ask them how you could help them...and find out how they could help you. Be visible in your community via a cross section of organizations, handing out a flyer of the library's legal resources at meetings.
Include a small disclaimer as necessary.
Henry DeVries of the New Client Marketing Institute researched how to find new clients. His research demonstrated the best ways to get new people interested in your product or service was:
Small scale seminar
Giving speeches
Getting published
Networking in a proactive way
Participating in organizations
Take your top 5 reference questions and see how you can turn them into opportunities on each of these levels.
For instance the "Do you have a simple will form?" can be turned into a small scale seminar inviting local lawyers to speak on wills. Give speeches to community groups on "10 Free Legal Forms You Can Find @Your Library." Write up a press release or quick story for a local newspaper on the same topic. Go to a local legal associations meeting and introduce yourself to 10 people taking time to exchange business cards, write 3 people and ask them how you could help them...and find out how they could help you. Be visible in your community via a cross section of organizations, handing out a flyer of the library's legal resources at meetings.
Include a small disclaimer as necessary.
